Resource for Spiritual Care: Healthcare Chaplaincy Network

CT Faith Community Nurses

Introducing…Healthcare Chaplaincy Network

Thank you to Susan Erlewine, MSN, RN-BC (Yes, the “RN-BC” means she’s Faith Community Nurse certified by the ANCC!…Can I hear a Congratulations!?) for sharing this wonderful resource for us to further develop our provision of spiritual care.

Susan shared with us the Healthcare Chaplaincy Network‘s upcoming 2015 conference, Caring for the Human Spirit: Integrating Spiritual Care in Health Care, “designed for physicians, nurses, chaplains, social workers, and other professionals interested in the integration of spiritual care in healthcare.”

Held in Orlando, Florida from April 20-22, 2015, this conference is also available real-time via webcast for organizations wishing to educate their staff and disseminate knowledge on spiritual care in health care.

Keynote and plenary speakers include renowned experts in the fields of palliative care, spiritual care and nursing research: Liliana De Lima, Betty Ferrell, George Handzo, Christina Puchalski, Karen Steinhauser and John Swinton.

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“Covering The ACA May Be Almost As Hard As Implementing It”

by Drew Altman

The latest Pulling It Together from Kaiser President and CEO Drew Altman, “Covering The ACA May Be Almost As Hard As Implementing It,” was adapted from a column published earlier this week in Politico, with a new introduction added. In the column, Dr. Altman writes that getting the health reform law’s story right will be nearly as difficult as implementation of the law itself and outlines four major challenges all news organizations will face.

Read the column here.

 

22 Things Happy People Do Differently

How many of these things can you incorporate in your life?

Successify!

This article is from Chiara Fucarino. Enjoy!

Disclaimer: This article is not intended to address those with clinical depression or other mental illnesses.

happinessThere are two types of people in the world: those who choose to be happy, and those who choose to be unhappy. Contrary to popular belief, happiness doesn’t come from fame, fortune, other people, or material possessions. Rather, it comes from within. The richest person in the world could be miserable while a person living in the slums of a third world country could be happy and content. I have spent plenty of time amongst both groups to have seen it first hand. Happy people are happy because they make themselves happy. They maintain a positive outlook on life and remain at peace with themselves.

The question is: how do they do that?

It’s quite simple. Happy people have good habits that enhance their lives. They do…

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How to Communicate In The Midst Of Tragedy: 9-Step Checklist

by Nancy Schwartz from Getting Attention!

Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless.

I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon.

Most of this outreach was harmless, but simply a mismatch with what’s on our minds right now. Because most of us are feeling horror, sadness, fear, uncertainly and a sense of helplessness and vulnerability.

Here are my right-now recommendations for your organization’s response.

Please share your strategies, and add your questions and feedback here.
We are much smarter together.

 1. Get Off Auto-Pilot

Given our collective state of mind, some of the nonprofit outreach I saw yesterday was absolutely inappropriate—like the e-invite I received at 7:19 PM yesterday fromSave the Children via Harris Interactive, asking me to respond to its survey.

This email came in as the details of deaths and serious injuries continued to flow, including the death of an 8-year-old boy and the critical status of his mom and sister.

Let’s put aside the fact that Harris told me the survey would take 25 minutes of my time (won’t ever happen) and focus on the horrendous oversight here—this campaign was clearly auto-scheduled and on auto-pilot.

As a result, this ask missed the mark by 1,000 miles, coming across as a huge “who cares” by Save the Children. If I was in charge of this survey, I’d put it on ice for now.

Our state of mind doesn’t get more ungrounded than it is right now. So be ultra-sensitive.

 2. But Don’t Just Go Dark Either

Your cause and work is vital to making this a better world.

And although it may seem easiest to go dark right now, please don’t. Your network counts on your work to carry our world to a better place.

Proceed slowly and strategically, but do proceed. The last thing we need is staying stuck right here.

 3. Use Your Relevancy Lens—Relevance Rules More Than Ever Post-Tragedy

What’s top of mind for your network is the only lens that matters, now more than ever. Put yourself in the shoes of your prospects and supporters. What are they focused on now?

It’s likely to be fear, horror, sadness, empathy, helplessness and/or anger. That’s your cue.

Your own agenda must fall behind for the balance of the week, at the very least, unless there’s a real, organic link to bombing-related issues.

It’s never productive to communicate into that environment at the moment of. You’re not missing an opportunity if you push on, and you risk alienating your network if you blindly push on with plans.

4. Right Now—Show You Care

Show your support for the Boston/Marathon community and empathize with the shock and sadness your supporters are likely to feel via Twitter or a brief Facebook post.

Social media is an ideal way to let your supporters know you’re with them right now, and to share words of comfort. That’s the kind of response that puts a human face on your organization.

Here’s a good this-morning model from the Community Foundation of Sarasota County.

Post-Boston1

5. Right Now—Hold Scheduled Outreach Till You Review

Immediately unschedule what you have lined up to release today and for the balance of the week. You’ll reschedule what’s in line with your base’s state of mind after a brief review.

Automating outreach is a lifesaver, but also a potential snafu at times of crisis. It’s auto-schedule, not auto-pilot.

I saw so many pre-scheduled tweets, Facebook posts and emails go out yesterday afternoon, in the hours following the bombings when we were in the spell of first shock. As a result, I received these “business as usual” communications, at a time when nothing was usual, which caused a huge disconnect.

Stay real, and stay respectful. That will ensure your relevance in good times and bad.

6. A.S.A.P Today—Review Your Marketing & Fundraising Plans For Next 10 Days

Link your message to the bombing only if there is an organic link (e.g. children’s health and well-being, violence prevention, gun safety, public safety, anti-terrorism.)
Otherwise, avoid trying to capitalize on a tragedy. You’ll fail, miserably.

If your organization isn’t working to help the Boston/Marathon community or related issues, consider taking a couple of days off from your asks.
Those in support of your issue are already making contributions and circulating petitions. But it’s too raw  today to start persuading others, or even showing them how they can help avert future disasters like this one.

Depending on our mood and focus over the course of the week, pick the right time to dive back in with a moving forward focus. That may be Thursday, but may be next week.

Instead, craft your outreach for later in the week so you’ll organize most powerfully,  galvanizing disheartened supporters to join you in action for a better future. The exception, of course, is if you’re helping the affected community directly.

Change any metaphors or analogies you use that feature bombs, explosion and the like in not-yet-published content for the next two weeks.
These are some of the most-used references, usually used in a positive way (but there is no positive now). Think exploding with daffodils (from a Facebook post this morning from one of my favorite botanical gardens) or the fact that the star’s first Broadway show absolutely bombed (in the e-newsletter scheduled to drop tomorrow from one of my performing arts clients).

Such references can’t be used gratuitously for the immediate future. Comb your coming content carefully.

Get speed input on your revised approach today with colleagues on the ground and members of your marketing advisory group

These are the folks who are in touch with your base (and are your network members), and you need their insights.

If you don’t have a marketing advisory group already in place, reach out to a few current supporters in each of your segments, asking for five minutes of their time for a quick call.

7. Share Your Revised Approach With Your Colleagues & Ask Them To Share What They Hear

Even though your colleagues’ may not have been aware of your plan for your marketing and fundraising outreach in the next ten days, update them on what’s changed and why.

Here’s why:

  • It’s just basic respect, and you should do this on an ongoing basis.
  • Many of these folks are in close contact with your target audiences in their daily work, and have the opportunity to focus those conversations appropriately—but only if you share your approach!
  • They’re also most likely to get the feedback that shows you you’re taking the right path, or have to recalculate. Ask, train and support them in doing so. It helps all of you!

8. Next 10 Days—Move Forward With Your Ear Close to the Ground

It’s still early in this tragedy, and events are yet to unfold. So stay close to what’s top of mind for your network (and the rest of us) through this week and next.

Go ahead and schedule coming campaigns across channels, but review what’s scheduled on a daily basis.

9. By End of April—Craft a Crisis Communications Plan That Includes Shared Tragedies Like This One

I recommend placing review of queued-up communications at the top of your crisis communications checklist, whether it’s a crisis within your org or outside of it. In many cases, crises outside of your organization impact your network of supporters and partners equally, if not more than, crises that effect your nonprofit.

Four Unexpected Ways to be More Influential

by Katya Andresen

COO and CSO at Network for Good

According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Neuromarketing experts like Roger Dooley (author of the book Brainfluence) want to change all that. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways. Here are my favorite four.

  1. BABY, BABY, BABY: No, not Justin Bieber – real babies. Just 150 milliseconds after seeing an image of a baby, people’s medial orbitofrontal cortex – the part of the brain associated with emotion – becomes abuzz with activity. Pictures of grown-ups don’t prompt the same effect. An experiment in Scotland showed babies also make people more altruistic. Wallets were planted all over Edinburgh with one of four photos: a baby, a puppy, a happy family or an elderly couple – or no photo. Nearly 90% of the baby wallets were turned in, followed by 53% of puppies, 48% of families and 25% for the older couple. Only one in seven of the other wallets without photos were turned in by good Samaritans. Want to get people engaged? Baby, the answer is simple.
  2. GO HIGHER: Studies show a positive effect of height on generosity and cooperation. A University of North Carolina study found people were more helpful at the top rather than bottom of stairs and escalators. This effect can also be replicated with technology. People viewing videos shot from an airplane vs. a car were far more cooperative because they had viewed something from a higher position. You may not be able to locate your product or your cause in a penthouse, but you might want to test high-altitude imagery or perspectives in your electronic outreach.
  3. BE TRIBAL: Psychologist Henri Tajifel’s experiments led to the theory of social identity, which holds that people tend to categorize themselves into groups (Seth Godin would call them tribes) and base their identity in part on those associations. The implications for social networks are interesting. The organic groups that are created online are rife with opportunity for social identity around products and causes. Are you building identification with a group? You should be.
  4. THINK GOLDEN MEAN: Researchers at Carleton University say that visitors decide the attractiveness of a web page in one-twentieth of a second, and that first impression holds up over time and correlates to their ratings of the site. How do you look attractive that fast? Roger Dooley points to the golden mean, which is the width-to-height ratio of 1.618 that recurs in nature, the Parthenon and shells. Brain scans show people’s brains light up in the emotional areas when they see the mean. It may be worth using the proportion online.

Is this manipulation? I think not. Understanding how people think and connecting to their mental frameworks is how you build a relationship (and a customer). Insisting on your own world perspective as a more noble means of communication isn’t less manipulative – but it is less effective. I’d rather connect with someone else’s way of thinking than impose my own opinion. It works better that way.

Photo: Maria Pavlova/E+/Getty Images

Learning Social Media Tricks From the Big Boys

By MELINDA F. EMERSON of the NY Times

Generating revenue along with the buzz.

If you still have doubts about whether social media marketing can be effective, here’s a quote from a recent Bain & Company study that you might find interesting: “Customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers. They also demonstrate a deeper emotional commitment to the companies, granting them an average 33 points higher net promoter score, a common measure of customer loyalty.”

Among those that have figured this out are some very large companies. Whole Foods Markets, for example, is all overTwitterFacebookPinterest and Instagram. “We talk about shared interests with customers,” said Natanya Anderson, who is the chain’s social media and community team leader. “We have lifestyle conversations at the brand level, and on a local level we showcase the folks behind the store, highlight local partners and in- season produce.”

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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies are conceived, launched, and maintained.

However, the most popular social media sites on the Social Web today have built in micro-engagement mechanisms that very few nonprofits ever use. Most nonprofits simply post, share and respond, but very few like, +1, favorite, list, repin, or reblog. It’s grunt work which many nonprofit’s do not have the time for or the endurance to maintain, but every time your nonprofit does one of the six actions listed below, your nonprofit’s avatar get increased exposure on the Social Web – and as a result more fans…

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